Backed by Evidence · Solutions to People Problems · Springfield, Missouri
Workforce decisions you can stand behind.
Every leader has watched a great employee walk out the door, seen a promising hire turn out to be the wrong fit, or watched a strong performer burn out. Great Blue Analytics finds the evidence behind your people problems — and fixes what’s driving them. Fixed-fee engagements, scoped before we start.
ILLUSTRATIVE — ANNUAL TURNOVER COST, REGIONAL PEER SET. THE BRIEFING FINDS YOUR DOT.
How we’re different
Every engagement is designed, interpreted, and signed by the founder — a PhD researcher who has spent a career on the people problems every leader faces. Evidence you can act on, in plain English. No junior teams, no black boxes.
What we look at
The people problems behind the numbers.
Engagements
What we deliver
Deep Dive™ Workforce Diagnostic
What are turnover and burnout really costing you — and what’s driving them?
A structured scan of your workforce: survey, industry benchmarks, a unit-level turnover and burnout risk map, executive readout, and a 90-day action plan. Twelve months of platform access included.
Hiring SONAR™ Validation
Make hiring in your highest-volume roles accurate — and defensible.
Criterion validation, adverse-impact analysis, and structured selection design, documented to stand up to scrutiny. Converts to a monthly SONAR license once validated.
Expert Witness & Litigation Support
Testimony grounded in evidence.
Careers and lost earning capacity, mitigation, and selection-system review for employment matters — consulting or testifying.
Workshops & Advisory
Executive workshops — including “Build Your Own HR Analytics with AI” — and fractional people-analytics advisory for leadership teams that want a standing expert on call, a few hours a month.
How an engagement runs
Briefing
FREE · 45 MINUTESWe model your turnover cost from your own headcount and pay figures. You keep the model either way — no survey, no commitment.
Diagnostic
FIXED FEE · 3–5 WEEKSThe platform collects, benchmarks, and scores. The founder interprets — and presents the findings to your leadership in plain English.
Roadmap & re-scan
90 DAYS · ANNUALA short action plan with owners and measures, then an annual re-scan to track your movement against benchmark.
“The platform does the heavy lifting. You pay for the judgment.”
Whom we work with
Operators
Mid-sized employers — roughly 100 to 2,000 people — across the Ozarks and the Midwest, and anyone facing “people problems” or challenges:
- Trucking & logistics
- Healthcare & behavioral health
- Manufacturing
- Hospitality & multi-unit operators
- Financial services & call centers
Counsel & investors
Specialist work for two audiences that need a credentialed expert, not a vendor:
Employment counsel
Validation studies, selection-system review, and expert testimony, plaintiff or defense.
Investors & private equity
Fixed-fee people-risk diligence before close; culture and retention scans in the first 100 days after.
The Founder
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The rigor of research, on business deadlines.
Great Blue Analytics was founded by Dr. Daniel D. Goering. Dan holds the Robert W. & Charlotte K. Bitter Endowed Chair for research excellence at the Missouri State University College of Business, where his HR data-analytics research focuses on effectively reducing employee burnout, optimizing person–group fit, and answering why people stay or leave. His work has appeared in Harvard Business Review and the world’s top peer-reviewed management journals.
He founded Great Blue Analytics in 2016 and has built it independently in the years since. The company’s methods, its Deep Dive™ and Hiring SONAR™ tools, and its software platform are its own.
GBA exists to put decades of research to work for employers: the platform handles the collection and benchmarking, so what clients buy is the part that can’t be automated — interpretation, judgment, and a recommendation they can act on.
Great Blue Analytics LLC is an independent company, separate from Missouri State University.
Common questions
The database behind the work
Benchmarked against one of the world’s largest HR meta-analytic datasets.
Most of what drives workforce outcomes is invisible to standard HR tools. What employees and managers display above the surface — performance reviews, tenure, attendance — represents a fraction of the information that predicts who will stay, who will lead, and who will leave.
Deep Dive™ surfaces what lies beneath — and benchmarks it against a proprietary HR database built over decades of original research, so your data is measured against the industry and grounded in evidence that is reliable, valid, and hard.
Start with your number.
The 45-minute briefing puts a cost on your turnover using your own figures. No survey. No commitment. You keep the model.
[email protected] · Springfield, Missouri
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