Executive workforce intelligence
Great Blue Analytics helps CEOs, founders, presidents, and COOs see workforce risk early, hire with greater confidence, and act on evidence—not dashboard noise.
WORKFORCE INTELLIGENCE, OVER TIME
Deep Dive™ helps leaders connect workforce trends to the conditions beneath them—so the conversation moves from a score to a decision.
The decisions leaders remember
Have you ever had a bad hire? Or a star performer surprise you by leaving unexpectedly? Or perhaps you’re planning AI-disruption workforce adjustments and are unsure whom to keep or how to help everyone else land on their feet. We can’t travel back in time to prevent those experiences, but we can help you avoid them in the future—using unmatched predictive meta-analytics and HR intelligence.
What we look at
The people problems behind the numbers.
Engagements
What are turnover and burnout really costing you — and what’s driving them?
A structured scan of your workforce, grounded in research Great Blue Analytics has published in Harvard Business Review: survey, industry benchmarks, a unit-level turnover and burnout risk map, executive readout, and a 90-day action plan. Twelve months of platform access included.
Make hiring in your highest-volume roles accurate — and defensible.
Hiring SONAR™ identifies the people most likely to fit the role, the culture, and the day-to-day work. Interviews show candidates on their best day; SONAR reveals the psychometrics that predict potential people problems and surfaces hidden gems — backed by our ABC: Asshole Blocker Commitment.
Make difficult workforce decisions with clarity and care.
Based on research Great Blue Analytics has published in Harvard Business Review, identify the roles and capabilities to retain, build practical retention plans for critical talent, and support departing employees with evidence-informed career guidance.
Executive workshops — including “Build Your Own HR Analytics with AI” — and fractional people-analytics advisory for leadership teams that want a standing expert on call, a few hours a month.
From question to decision
We begin with the business question in front of you: a critical hire, turnover, burnout, uneven teams, growth, an acquisition, or AI-driven change.
We collect and analyze the right workforce evidence, then separate the meaningful signals from the noise.
Leadership gets a plain-language interpretation, recommended actions, and the tools to keep applying or monitoring the insight over time.
The technology supports the work. The value is knowing what the evidence means and what to do next.
Whom we work with
Mid-sized employers — roughly 100 to 2,000 people — across the Ozarks and the Midwest, and anyone facing “people problems” or challenges:
Specialist work for two audiences that need a credentialed expert, not a vendor:
AI disruption & change management
AI disruption and change-management guidance that helps leaders retain critical talent, assess workforce risk, and support people through transition.
Investors & private equity
Fixed-fee people-risk diligence before close; culture and retention scans in the first 100 days after.
Research leadership
Great Blue Analytics was founded in 2022 by Dr. Daniel D. Goering. Dan holds the Robert W. & Charlotte K. Bitter Endowed Chair for research excellence at the Missouri State University College of Business, where his HR data-analytics research focuses on effectively reducing employee burnout, optimizing person–group fit, and answering why people stay or leave. His work has appeared in Harvard Business Review and the world’s top peer-reviewed management journals.
Since 2016, the meta-analytic database behind the work has been built from employee, manager, and executive psychometrics. Great Blue Analytics applies that evidence independently through its Deep Dive™ and Hiring SONAR™ tools and its proprietary platform.
GBA exists to put decades of research to work for employers: the platform handles the collection and benchmarking, so what clients buy is the part that can’t be automated — interpretation, judgment, and a recommendation they can act on.
Published in Harvard Business Review
Great Blue Analytics LLC is an independent company, separate from Missouri State University.
Common questions

The database behind the work
Most of what drives workforce outcomes is invisible to standard HR tools. What employees and managers display above the surface — performance reviews, tenure, attendance — represents a fraction of the information that predicts who will stay, who will lead, and who will leave.
Deep Dive™ surfaces what lies beneath — and benchmarks it against a proprietary HR database built over decades of original research, so your data is measured against the industry and grounded in evidence that is reliable, valid, and hard.
The 45-minute briefing puts a cost on your turnover using your own figures. No survey. No commitment. You keep the model.
[email protected] · Springfield, Missouri
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